How to Test Out a New Niche Instead of Going All-In Right Away

<p>Is it time to pick another niche for your digital agency? There are tons of <a href= "https://jasonswenk.com/niching-down-and-saying-no/" target= "_blank" rel="noopener">benefits of niching down</a>. However, there are a lot of concerns about making big changes and focusing on a specific industry. The good news is there are ways to test out a new niche instead of going all-in.</p> <p><strong>Alano Vasquez</strong> is the founder and CEO of <a href="https://cyberwhyze.com/" target="_blank" rel= "noopener">Cyberwhyze</a>, an agency that helps cyber security companies become brands that scale. Although he found success and even more room for opportunity in this space, he has had other failed attempts at niching down and understands it can be scary to choose a new market and fail. However remember, failures are just lessons to help you move closer to success!</p> <p>In this episode, we’ll discuss:</p> <ul> <li>Failures that become lessons learned when niching down.</li> <li>Testing out a new niche, rather than going all-in right away.</li> <li>Having the right team in place to give your freedom in your agency.</li> </ul> <h2>Sponsors and Resources</h2> <p><span style= "color: #ff6600;"><strong>Wix: </strong></span>Today's episode is sponsored by the <a href="http://wix.com/partners" target= "_blank" rel="noopener">Wix Partner Program</a>. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out <a href= "https://www.wix.com/partners/partner-program">Wix.com/Partners</a> to learn more and become a member of the community for free.</p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-agency-master-28334260/" target="_blank" rel="noopener">iHeart Radio</a> |