How to take a business from bootstrapped, to VC investment

<p><strong>Each week BusinessDesk and the NZ Herald’s Cooking the Books podcast tackles a different money problem. Today, it’s how the founder of Twiice is finding investment to help them break into Europe. Hosted by Frances Cook.</strong></p> <p>It’s one of those pieces of advice that gets trotted out like it’s so simple; if you want to increase your income, consider starting a business of your own.<br>Now it’s true that a successful business can create wealth, but that’s also the trick. Most businesses aren’t successful. It’s hard to do well.<br>New Zealand particularly suffers from a very small investing environment, so it can be hard for our businesses to get the cash injection they need once they’re ready to take things to the next level.<br>Well one business owner is willing to share their journey of how they’ve tackled these problems.<br>You might have heard of Twiice, which produces edible coffee cups, and had a big early success when Air New Zealand got on board with their idea.<br>Now they’re courting investors including private equity funds, high net worth individuals, and venture capital firms, as they work to fundraise for a push into the UK and European markets.<br>For the latest podcast I talked to Jamie Cashmore, co-founder and director of Twiice.<br>If you have a question about this podcast, or a question you'd like answered in the next one, come and talk to me about it. I'm on <a href="https://www.facebook.com/FrancesCookNZ/">Facebook here</a>, <a href="https://www.instagram.com/francescooknz/">Instagram here</a>, and <a href="https://twitter.com/FrancesCook">Twitter here.</a></p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>