How to Survive in a New Marketing Role Without Compromising Your Beliefs

<p>It's been approximately four months since Justine Jordan took on the role of Head of Marketing for Wildbit. In this week's episode, I challenged her to describe those formative weeks. I wanted to know how she worked, questions she asked, and did she have to compromise her beliefs?</p> <p>The result is an insight into how she immersed herself in the role and how she rejects short-term tactics in favor of long-term, brand-building activities.</p> <p><strong>We covered:</strong></p> <ul> <li>The benefits of building relationships to get the job you want</li> <li>Why and how you should build a trust bank</li> <li>Learn to shut up and listen more</li> <li>How marketers really can be customer first</li> <li>How patience can be a real strength in marketing</li> <li>Justine&rsquo;s number one tip for uncovering pain points</li> <li>Why you have got to talk to people</li> <li>Read psychology books to better understand how humans work</li> <li>The definition of design thinking</li> </ul> <p><strong>Resources:</strong></p> <ul> <li><a href="https://geni.us/predictirrational">Predictably Irrational by Dan Ariely</a></li> <li><a href="https://geni.us/freaknomics">Freakonomics by Steven D. Levitt and Stephen J. Dunbar</a></li> <li><a href="https://geni.us/drivetruth">Drive by Daniel Pink</a></li> <li><a href="https://moz.com/mozcon">MozCon</a></li> <li><a href="https://www.indiehackers.com/">Indie Hackers</a></li> <li><a href="https://geni.us/brandgap">The Brand Gap by Marty Neumeier</a></li> <li><a href="https://geni.us/zagbook">Zag by Marty Neumeier</a></li> <li><a href="https://geni.us/brandflip">Brand flip by Marty Neumeier</a></li> <li><a href="https://www.litmus.com/">Litmus</a></li> <li><a href="https://wildbit.com/">Wildbit</a></li> <li><a href="https://postmarkapp.com/">Postmark</a></li> <li><a href="https://www.everyonehatesmarketers.com/seth-godin-marketing-secrets/">Seth Godin&rsquo;s Marketing Secrets to Launching a New Business</a></li> <li><a href="https://www.everyonehatesmarketer