How to Successfully Bootstrap Your Way Into a Thriving Agency

<p>Would you like to successfully bootstrap your way into a thriving agency? <a href="https://www.linkedin.com/in/richkahn/" target="_blank" rel="noopener">Rich Kahn</a> has been fascinated by the internet since its very beginning in the 90's. He started a newsletter to talk about new internet developments and grew his audience to a point where he got offers to advertise products. He realized with a relatively small investment in hardware and his home internet connection he could make profits of thousands of dollars. From that point, he made sure every little success in his business could lead to further success by testing his ideas small and not going over budget. In his conversation with Jason, they talked about his formula for bootstrapping a business into success, why a bootstrapper should always be willing to learn everything they can about a business, and the importance of differentiating between profit and profit margin.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Bootstrap from success to success.</strong> The internet has been a passion for Rich from day one and led him to start his first business, a newsletter. He quickly grew his following and started advertising on it. He did this with a very small investment, some hardware and the internet connection he already had. So he turned a couple hundred dollars into thousands in earnings. “That’s how I’ve always done it,” he explains. “You just kind of take one success and roll it into the next.” When he gets a new idea, he <a href= "https://jasonswenk.com/how-to-start-a-digital-marketing-agency/" target="_blank" rel="noopener">tests the waters</a> small to see if there’s approvability. Then he runs a bigger test and, if that works, he just keeps growing that and scaling that as fast as you can with budget you have.</li> <li><strong>Learn as much as you can.</strong> If you’re planning to bootstrap a company, you should try to minimize costs wherever you can. Of course, at some point it may be better to look for investors, but at the very beginning, when