How to Structure Your Blog in 2021 #1852

<p><span style="font-weight: 400;">In episode #1852, we talk about how to structure your blog according to the ‘blog plus’ model. If you look at companies like HubSpot or NP Digital, you’ll notice that their websites don’t just have a blog section but an entire resources section that includes but is not limited to their blog-based content. Using this model means you can put all the content you make in one place, which makes far more sense.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:25]</strong> <span style= "font-weight: 400;">Today’s topic: How to Structure Your Blog in 2021</span></li> <li><strong>[00:26]</strong> <span style="font-weight: 400;">Using a ‘blog plus’ content model with additional resources.</span></li> <li><strong>[01:06]</strong> <span style="font-weight: 400;">How Neil organizes his website using a blog plus model.</span></li> <li><strong>[01:49]</strong> <span style="font-weight: 400;">Making all your content easily accessible if you make a lot of different types.</span></li> <li><strong>[02:22]</strong> <span style= "font-weight: 400;">Running tests to see which content types are doing the best and worst.</span></li> <li><strong>[02:54]</strong> <span style="font-weight: 400;">That’s it for today!</span></li> <li><strong>[02:55]</strong> <span style="font-weight: 400;">Go to</span> <a href="http://marketingschool.io/jobs"><span style= "font-weight: 400;">marketingschool.io/live</span></a> <span style= "font-weight: 400;">to join our community.</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at</span><strong> </strong><a href= "http://www.marketingschool.io/pro"><strong>www.marketingschool.io/pro</strong></a></p> <p> </p> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <p> </p> <p><a href="https://www.hubspot.com/"><span style= "font-weight: 400;">HubSpot</span></a></p> <p> </p> <p><strong>Leave Some Feedback:</strong></p> <p> </p> <p> </p> <ul> <