How to Stop Marketing With Your Ego and Become an Effective Marketer (4 Steps)

<p>When you&rsquo;re pressed to deliver results, it&rsquo;s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say &ldquo;No.&rdquo;</p> <p>This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly. In this episode, you&rsquo;ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success.</p> <p><strong>We covered:</strong></p> <ul> <li>Why most marketing is bullsh*t? (and examples of it)</li> <li>Why experienced marketers often fall into the &ldquo;shiny object&rdquo; trap</li> <li>Why over-obsession with personalization can backfire</li> <li>Why Edward takes a stand for effective, no-bs marketing</li> <li>4-step processes to build a solid no-BS marketing team</li> <li>How to figure out the ROI of marketing channels</li> <li>How branding can help improve your other marketing metrics</li> <li>How to identify your most profitable customers</li> <li>What Edward think marketers should learn in 5, 10, and 50 years</li> </ul> <p><strong>Resources</strong>:</p> <ul> <li><a href="http://marketingbs.com">Marketingbs.com</a></li> <li><a href="https://generalassemb.ly/">General Assembly</a></li> <li><a href="https://www.aplaceformom.com/">A Place for Mom</a></li> <li><a href="https://www.expedia.com/">Expedia</a></li> <li><a href="https://dhh.dk/">David Heinemier Hansson</a></li> <li><a href="https://www.everyonehatesmarketers.com/dhh-basecamp-guide-to-no-bullshit-digital-marketing/">DHH and Basecamp&rsquo;s Guide to No-Bullshit Digital Marketing</a></li> <li><a href="https://www.warburgpincus.com/">Warburg Pincus</a></li> <li><a href="https://en.wikipedia.org/wiki/Joan_Lunden">Joan Lunden</a></li> <li><a href="https://www.tripadvisor.com/">TripAdvisor</a></li> <li><a href="http://zillow.com">Zillow</a></li> <li><a href="http://byronsharp.com/">Byron Sharp&nbsp;</a></li>