How to Stay Consistent With Your Content Marketing | Ep. #421

<p><span style="font-size: 10pt;">In Episode #421, Eric and Neil discuss how to stay consistent with your content marketing. Tune in to learn the importance of following a routine, creating a content calendar and sticking to a 30-day timeframe.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How to Stay Consistent With Your Content Marketing</em></span></li> <li><span style="font-size: 10pt;">00:34 – Have a routine in place that you will follow</span> <ul> <li><span style="font-size: 10pt;">00:47 – Eric has his routine on his calendar</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:08 – Create a content calendar</span> <ul> <li><span style="font-size: 10pt;">01:24 – This works the best for Neil</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:34 – Neil uses Excel while Eric uses <a href="https://www.smartsheet.com">Smartsheet</a>, which is almost the same tool</span> <ul> <li><span style="font-size: 10pt;">01:42 – Whatever you use, make sure to stick with it</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:57 – Content repurposing helps with consistency</span></li> <li><span style="font-size: 10pt;">02:28 – Your calendar works best with a 30-day timeframe; make updates on the content that you will create</span></li> <li><span style="font-size: 10pt;">02:46 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href= "https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">02:55 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:00 – That’s it for today’s episode!</span></li> </ul> <h3><span style="font-size: 10pt;">3 Key Points:</span></h3> <ol> <li><span style="font-size: 10pt;">Create and follow a routine for your content marketing.</span></li>