How to Set a Price that Best Aligns with Your Pricing Strategy with Wendy Johnson

<div style="font-weight: 400;"> <p><strong><span data-contrast="auto">Why you have to check out today’s podcast:</span></strong><span data-ccp-props= "{"201341983":0,"335559740":276}"> </span></p> </div> <div style="font-weight: 400;"> <div> <ul> <li data-leveltext="●" data-font="Arial" data-listid="3" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"> <span data-contrast="auto">Learn how to involve stakeholders in making pricing decisions, why it is considered a team effort </span><span data-ccp-props= "{"201341983":0,"335559740":276}"> </span></li> <li data-leveltext="●" data-font="Arial" data-listid="3" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"> <span data-contrast="auto">Determine the best ways to be influential and stay price competitive despite experiencing business challenges</span><span data-ccp-props= "{"201341983":0,"335559740":276}"> </span></li> <li data-leveltext="●" data-font= "Arial, Arial_MSFontService, sans-serif" data-listid="3" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"> <span data-contrast="auto">Find out the key qualities required to rise through the ranks and become a highly qualifies and effective pricing executive</span></li> </ul> <div style="font-weight: 400;"> <p> </p> <p><strong><span data-contrast="auto">Wendy Johnson</span></strong><span data-contrast= "auto"> </span><span data-contrast="auto">started out as an M&A Consultant at Accenture. After she got her MBA, she went to IBM, another big corporation as a pricing and investment specialist. She was at CA Technologies for eight years where she was VP of Global Pricing and is now an executive at </span><span data-contrast= "auto">FIS.</span><span data-ccp-props= "{"201341983":0,"335551550":6,"335551620":6,"335559740":276}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">In this episode, Wendy talks about what skills and characteristics you need to have to function as a key pricing executive effectively, at the same time manage the best pricing team and h