How to Scale Your Influencer Marketing

<p><span style="font-weight: 400;">Cody Wittick is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing.</span></p> <p> </p> <p><span style="font-weight: 400;">Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.</span></p> <p> </p> <p><strong>During the show we discuss:</strong></p> <p><span style="font-weight: 400;">● How an influencer is different from a brand ambassador</span></p> <p><span style="font-weight: 400;">● Why focus on content creators first</span></p> <p><span style="font-weight: 400;">● How influencer marketing works</span></p> <p><span style="font-weight: 400;">● What influencer marketing is</span></p> <p><span style="font-weight: 400;">● Who influencers are</span></p> <p> </p> <p><strong>Show resources:</strong></p> <p><a href="https://kynship.co/"><span style= "font-weight: 400;">https://kynship.co/</span></a></p>