How to Scale Your Digital Agency By Near Shoring Your Team

<p>Michael Begg began as an Amazon seller and quickly saw an opportunity in e-commerce marketing. He figured how to successfully sell products online. That led to the idea of creating their own agency, <a href="https://amzadvisers.com/" target="_blank" rel= "noopener">AMZ Advisers</a>, full-service, e-commerce, and digital marketing consultancy partnering with brands to evaluate and develop their e-commerce strategy. Today he joins us to talk about how he started scaling his agency, how he used third-party platforms to get his first clients, and how he stays on top of his niche. He also shares tips on how has had great success near shoring his team.</p> <h2><strong>3 Golden Nuggets</strong></h2> <ol> <li><strong>Play to your strengths.</strong> After establishing an agency and getting your first clients, you are probably thinking about scaling. Agency owners should always play to their strengths by figuring out the high-value and low-value tasks. Hire people that can start <a href="https://jasonswenk.com/focus-on-scaling/" target="_blank" rel="noopener">taking care of the low-value tasks</a>.</li> <li><strong>The importance of the first 100 days. </strong> You got a new client, great! Celebrate, but also make sure to have a plan for the first 100 days to ensure retention. <a href= "https://jasonswenk.com/clients-raving-fans/" target="_blank" rel= "noopener">Joey Coleman</a> speaks about the importance of the first 100 days when onboarding a client. In Michael’s case, his agency has set up an internal structure where the first 90 days are dedicated to the basics. That will give them enough information about the next steps and will give the client the first results to decide if they would like to continue the relationship.</li> <li><strong> Staying on top of your game.</strong> Platforms like Google, Facebook, and Amazon are constantly changing and if you take a step back from the implementation, you’ll fall behind, which will negatively affect your ability to train other people. Michael’s agency avoids this by sel