How to Scale Social Across Your Organization

<p>Andrew Jenkins, CEO of Volterra, takes the mic today to discuss his new book, <em>Social Media Marketing for Business</em>, and how it’s helping social pros solve the issue of scaling social across their organizations.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>The ‘who owns social’ debate is one that we’ve probably tapped into a couple of times here on Social Pros. Now, somebody may finally have an answer to that!</p> <p>Andrew Jenkins, CEO of Volterra, joins this Social Pros episode to discuss his new book, <em>Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization</em>. But that’s not all, he also shares valuable insights on tackling one of the most overlooked obstacles when it comes to social media success, <strong>corporate culture</strong>.</p> <p>This episode is full of useful anecdotes, advice, and a great conversation that’ll get you thinking about the state of <strong>social media operations</strong> in your organization. There’s also a great deal in there about the political clout that surrounds social. Bottom line, this is as real as it gets.</p> <p><strong>In This Episode:</strong></p> <ul> <li>04:49 – Andrew explains why he wrote his book</li> <li>07:07 – Why Andrew took an alternative angle in his book</li> <li>09:39 – How Andrew became a social pro</li> <li>12:31 – The changes to social in organizations</li> <li>17:16 – How remote working has changed social teams</li> <li>20:09 – Are Andrew’s University of Toronto students changing his ideas?</li> <li>24:46 – How Andrew secured case studies for his book</li> <li>28:33 – How he chose what to and what not to include in the book</li> <li>30:58 – Where Andrew goes for social inspiration</li> <li>34:42 – Andre