How to Scale Mission through E-Commerce with Brandon Leibel

<p class="p1"><span class="s1">(Thought Leader Chat Podcast) Brandon Leibel co-founded Sand Cloud in 2014 with his friends Steven and Bruno, and currently serves as the company’s CEO. Centred around beach towels and sustainable products, Sand Cloud is inspired by the beach lifestyle and the marine life that inhabits our oceans. Their mission is to create amazing sustainable products that serve as a tool to raise awareness for marine conservation, while Sand Cloud donates a portion of each sale to non-profit <span class="s2">marine conservation</span> organisations. Sand Cloud has logged in over $20 million in sales over the past 5 years while Brandon was named to the Forbes 30 Under 30 List in the <span class="s3">social entrepreneur category</span> of “impact-driven leaders” who combine “purpose and profit.” What is more incredible about Brandon and Sand Cloud’s success is that Brandon, Steven and Bruno quit their jobs to move in together, maxing out their credit cards to while surviving on rice and beans to make ends meet and get the business off the ground. We discuss spotting a gap in an industry and how to create the solution, creating a relationship with your first 10k followers, hiring an A-team to carry out your vision, the value in pivoting with your products and market and so much more.</span></p>