How to Rise to the Top of Your Niche Using Amazon PPC Campaigns With Mina Elias [Ep. 83]

<p><span style="font-weight: 400;">When used correctly, PPC is a powerful tool in an Amazon seller’s arsenal. But, as a newcomer to the FBA game, it’s often hard to find the time to research and implement optimized PPC campaigns while simultaneously ensuring your business runs smoothly. </span></p> <p><span style="font-weight: 400;">When Mina Elias first entered the Amazon marketplace, he struggled with this challenge himself. Determined to master PPC, Mina put in the hard yards and absorbed all the information he could find about advertising on Amazon. </span></p> <p><span style="font-weight: 400;">His thirst for knowledge paid off, with Mina scaling his supplement brand, MMA Nutrition, to over seven figures. Now, Mina puts his PPC expertise to work as the founder of Trivium Group, an Amazon advertising agency that manages PPC campaigns on behalf of FBA sellers, giving business owners one less thing to worry about.</span></p> <p><span style="font-weight: 400;">In this episode, Mina discusses how his passion for PPC led him to create both Trivium Group and The PPC University, an educational platform that teaches FBA sellers how to create cost-effective and automated PPC campaigns. He reveals the core principles that make up a good Amazon PPC strategy and explains why PPC is a solid investment for businesses of all sizes. </span></p> <p><span style="font-weight: 400;">Mina walks us through the challenges and doubts he overcame after quitting his corporate job to become an FBA seller and explains why so many entrepreneurs are attracted to the supplement niche. He also reveals the qualities that help his brand stay relevant in such a highly-competitive niche and shares the advice and tips he wishes he was given when starting out as an FBA seller. According to Mina,</span></p> <blockquote> <p><span style="font-weight: 400;">“</span><em><span style= "font-weight: 400;">Building accurate profit & loss statements is incredibly important. I wish I had done it earlier. If you're not building accurate P&Ls, it's putting yo