How to Repurpose and Deliver Compelling Customer Stories with Rob Yoegel

Is your content strategy letting you down? Are you struggling to reach your audience? Having a strategy is a critical component of getting content marketing right. But what if your content isn’t as well-received by your audience as you like? Don’t worry, there are several things you can do to win at content marketing. In this episode, I spoke to our client, Linode’s Senior Director of Marketing, Rob Yoegel, about all things content marketing strategy – from where it began to what a successful marketing team looks like in the future. Find out about: Linode’s journey to defining a content strategy that works How to humanize your customer stories Why you should stop hiring “content marketers” Important Links & Mentions Rob’s LinkedIn: https://www.linkedin.com/in/robyoegel/ (https://www.linkedin.com/in/robyoegel/) Linode: https://www.linode.com/content/ (https://www.linode.com/) Craft of Code: https://www.linode.com/craft-of-code/ (https://www.linode.com/craft-of-code/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)