How to Re-Engage Subscribers Without Damaging Your Deliverability

<p>Realizing that you have a problem is the first step to solving a problem. And when you notice some of your subscribers starting to disengage, jumping on a re-engagement campaign is probably your solution. But like anything else, there’s a right and a wrong way to re-engage. In fact, if you're not careful, your campaign may do more harm than good.</p><p>So what’s the right way to win back cold subscribers? What content should you push and how much of it? Should you re-engage everyone all at once? And when do you finally cut the cord and let lost subscribers go? In this episode, we’re breaking down how to re-engage while saving your domain’s reputation.</p><p>Remember, before hitting send to everyone on your list who’s seemed less than interested lately, consider your audience, your numbers, and a strategy that won’t bust your deliverability.</p><em>“Make sure that whatever you’re doing to get people to re-engage is actually on-brand for you and is consistent with the type of content they’re going to receive from you. It shouldn’t be gimmicky.” ~ </em><a href="https://twitter.com/alyssa_dulin"><em>@alyssa_dulin</em></a><p><br></p><p><strong>Main Takeaways</strong></p><ul> <li>Your email subscribers determine your deliverability. Negative actions like reporting as spam or leaving an email unread will harm your deliverability rate. Think of deliverability like a credit score for your domain.</li> <li>It’s important to frequently clean out your list to avoid cold subscribers dinging your deliverability with negative responses. </li> <li>Make sure the content you send adds value to your subscriber. Ask yourself why your audience subscribed in the first place, and deliver. </li> <li>Don’t send more than three re-engagement emails per campaign.</li> <li>Don’t re-engage with everyone who has lost interest all at once. Re-engage in small batches and send emails to your engaged audience in between batches to offset negativity.</li> <li>Re-engage with your audience at least every three months to avoid lists fille