How to Out-Market a Multi-Billion Dollar Company | Ep. #688

Nomzy Stholly

6 min

Investing & Markets

Description

In episode #688, Eric and Neil discuss how you can out-market a multi-billion dollar company. Tune in to hear how you can beat out some of the biggest names in the game. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Out-Market a Multi-Billion Dollar Company</li> <li>[00:52] <a href= "https://www.allbirds.com/">Allbirds</a> shoes have raised over $27 Million in funding.</li> <li>[01:18] Nike and Adidas are shaking in their boots over this company.</li> <li>[01:35] Eric and Neil wouldn’t worry, they would just undercut Allbirds’ pricing.</li> <li>[01:56] The reason Allbirds is succeeding, is because they built up a great fan community.</li> <li>[02:20] Your first 1000 fans are the most important.</li> <li>[02:30] Eric likes Allbirds because they are comfortable, cool, and cheap. He found out about them through word-of-mouth.</li> <li>[02:50] Eric then went on and told about 20 people about Allbirds. He’s so enthusiastic about the brand.</li> <li>[03:50] Allbirds started by running a bunch of Facebook ads.</li> <li>[04:00] Eric would crank away at podcasts, while Neil would target influencers.</li> <li>[04:30] Neil would also guest post and focus on content marketing.</li> <li>[04:55] When releasing your product, get the community involved in feedback, which will make them feel more involved.</li> <li>[05:23] Eric

Uploader

melody_bay

Episodes

How to Out-Market a Multi-Billion Dollar Company | Ep. #688

Nomzy Stholly

6:56