How to Organize Global Social Media for Maximum Success

<p>Jessica Leachman, Global Social Media Insights & Analytics at a Global Biotech Company, joins the Social Pros Podcast to talk about how to structure social media success on a global scale.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>It is almost impossible to be successful in social unless you believe in the mission of your organization. Jessica Leachman, Global Social Media Insights & Analytics at a Global Biotech Company, is <strong>emotionally invested in the outcomes of the organization she works for in a genuinely palpable, powerful, and persuasive way.</strong></p> <p>Jessica works for a major pharmaceutical and biotech company, and being passionate about the organization is about more than merely wanting the organization to be profitable and successful. <strong>Jessica cares about saving <em>lives</em></strong><em>.</em> Her genuine care for people has motivated her to build the company’s wildly successful social media presence so that they can reach, engage, and help even more people.</p> <p>If you’ve been looking for a masterclass on <strong>how to do social media for a large multinational cooperation</strong>, this is the episode you’ve been waiting for. Even if you are a social practitioner for a small business, there is a lot of powerful insights that you can take from this episode and use in your own business.</p> <p><strong>In This Episode:</strong></p> <ul> <li>04:27 – How this Global Biotech Company is organized in terms of social media</li> <li>06:41 – What social channels are used to reach patients and caregivers vs. medical professionals</li> <li>08:48 – How social media adoption and integration has evolved</li> <li>10:27 – How Jessica and her colleagues interact with social channels that are popular in other countries</li> <li>11:50