How to optimise your website, blog and podcast for SEO with Sarah & Hannah

This week we’re going to be talking about SEO – Search Engine Optimisation. And to help me (because I know nothing about SEO) I have TWO lovely guests with me! We have the lovely Sarah and Hannah, who are the hosts of SEO SAS. These girls have worked in this industry a long while and they love SEO, so I knew they would be the perfect people to come on and talk to you about this subject. And perhaps you may even be inspired to do something with your own SEO!   KEY TAKEAWAYS COVERED IN THE PODCAST   SEO stands for Search Engine Optimisation – the process of increasing both the quality and quantity of traffic to your website, by increasing the visibility of the website or web pages to people via search engines such as google. Google has over 200 ranking factors. There are over 200 factors that google look at when they are ranking pages and websites. Most people when they think about SEO, they just think about keywords. It is now so much more sophisticated. You need to think about things such as page speed, user experience, technical aspects and accessibility. Making one change can make a huge difference, and that may be all you need to do for a couple of months. Simply changing a page title could increase traffic by 20%! SEO is NOT dead! It is still very important. There are two types of key words – Educational and Transactional. You can find out how people are finding you and what they are searching for by using free tools such as Google Search Console. Domain Authority is a score out of 100, based on the amount of back links to your website and how trustworthy your website is. You need to make sure everything linked to your website is relevant, trustworthy and natural. Otherwise it can be spammy. There are link specialists who can help you with your link building. If you are linking out, make sure it is natural and relevant. When getting links to your site, there are lots of different ways you can do this, such as, creating useful articles that can help others (guest post), g