How to Move Your Target Keywords from Page 2 to Page 1 | Ep. #280

<p>In Episode #280, Eric and Neil discuss how to move your target keywords from page 2 to page 1. Tune in to learn how you can move your website ranking from page 3 or 2 to 1 effectively and why being on page 2 is just not enough.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How to Move Your Target Keywords from Page 2 to Page 1</em></li> <li>00:35 – If you’re ranking on page 2 of Google and you have a high search rate, people STILL won’t look at page 2 <ul> <li>00:49 – More specifically, they stick to the top 3-5 of the list</li> </ul> </li> <li>00:55 – What you want to do is find the keywords you’re ranking with on page 2 using the webmaster tool <ul> <li>01:06 – Then, build links to the pages in page 2 or change your title tag to be more appealing</li> </ul> </li> <li>01:20 – Eric recommends looking at the top 3-5’s click through rates <ul> <li>01:34 – Click through rates are constantly changing and Google is adjusting their result pages to drive more dollars and please shareholders</li> </ul> </li> <li>01:47 – The number 1 position could be at a 30-40% click through rate depending on the industry</li> <li>02:03 – Look at <a href= "https://www.google.com/webmasters/tools/home?hl=en">Google Search Console</a> as well, just to see where things are really are</li> <li>02:11 – Type into Google search <a href= "https://www.stonetemple.com/links-remain-a-very-powerful-ranking-factor-study/"> “the links really still matter Eric”</a> <ul> <li>02:17 – The post is from StoneTemple</li> <li>02:22 – They took high volume keywords on pages 2 and 3</li> <li>02:28 – Then, they built links to those keywords</li> <li>02:35 – Awhile later, those keywords are ranking into top 2 and 3 positions</li> </ul> </li> <li>03:02 – Neil assumes that links make the biggest effects in ranking</li> <li>03:10 – Brand queries also helped Neil move to page 1</li> <li>03:37 – Check <a href= "https://trends.google.com/trends/">Google Trends</a> to know which keywords are ranking</li> <li>03:57 – Marketing School is gi