How To Monetize Never-Subscribers with Abhishek Dadoo

<p><span style="font-weight: 400;">In a recent study of DNR 2021, the median number of subscriptions held by those who pay for news was consistently 1. This means that it has become tricky to monetize the audience through subscriptions. How can publishers stand out with their subscription offerings? What should they do to make the readers pay? Abhishek Dadoo, founder and CEO, Few Cents, talks about all this and a lot more in this episode. </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What should mid-size and small publishers do to get more subscriptions </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Building a subscriber funnel</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Who is a never-subscriber and how can they be encouraged to try out subscriptions? </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How should publishers make sure that subscribers retain and not churn?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">​​How can marketing play a role to increase subscriptions? </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How can AI help along this journey? </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What are important things that publishers need to look at when it comes to choosing a payment gateway?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">3 things publishers need to keep in mind while starting off with subscriptions?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Other revenue options for various audience segments that publishers need to look at</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">North star metric publishers need to track</span></li> </ul>