How To Measure The ROI Of Digital PR

<p><a href="https://www.linkedin.com/in/tereza-bizkova/?originalSubdomain=co">Tereza Bízková</a> is a Senior Writer at Publicize. She joins us on the show to explain how to measure the ROI of digital PR, based on an article she produced titled "<a href="https://publicize.co/community/why-roi-in-pr-matters/">Why ROI Matters in PR and How to Measure It</a>" on the Publicize blog. In this episode, we discuss how a DA score can be used as a KPI to measure the ROI of PR, how backlinks can help to understand the ROI of PR efforts, &nbsp;and how a business can assess the impact of PR content on social media.&nbsp;</p>