How to Market Your Business at a Conference Without Sponsoring It | Ep. #422

<p><span style="font-size: 10pt;">In Episode #422, Eric and Neil discuss how to market your business at a conference without sponsoring it. Tune in to learn what you need to do on the day of the conference to market your business tactfully and effectively.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How to Market Your Business at a Conference Without Sponsoring It</em></span></li> <li><span style="font-size: 10pt;">00:41 – It’s better to speak at conferences than be a sponsor at one</span> <ul> <li><span style="font-size: 10pt;">00:50 – Talk with people in the conference lounge</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:16 – Networking is also a good strategy to market your brand without spending</span> <ul> <li><span style="font-size: 10pt;">01:49 – Networking doesn’t mean passing your business card, it means getting to know people’s story and expressing how you can help them</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:55 – Prior to the conference event day, figure out your target market</span></li> <li><span style="font-size: 10pt;">03:13 – Eric shares how his friend bombarded the booths in an event they went to in order to market his service</span></li> <li><span style="font-size: 10pt;">03:55 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href= "https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">04:00 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</span></li> </ul> </li> <li><span style="font-size: 10pt;">04:10 – That’s it for today’s episode!</span></li> </ul> <h3><span style="font-size: 10pt;">3 Key Points:</span></h3> <ol> <li><span style="font-size: 10pt;">Rather than sponsoring a conference, it’s better to speak at one if you can.</span></li> <li><span style="font-size: 10pt;">Netw