How to Market to the Wealthy | Ep. #569

<p>In episode #569, Eric and Neil explain different ways that you can market your business to the wealthy. Tune in to hear tips on gaining traction with wealthy business people.</p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:27] Today’s Topic: <em>How to Market to the Wealthy</em></li> <li>[00:35] Any kind of podcast can be marketing to the wealthy.</li> <li>[00:40] At least 15% of people who listen to this podcast make over six figures a year and listen to four or five hours of podcasts in general.</li> <li>[01:06] You can either create your own podcast or advertise during one.</li> <li>[01:20] Using Frank Kern’s method: Create a letter where you ask for five minutes of someone’s time and then send an envelope full of cash.</li> <li>[01:40] Tell them they can keep the money even if they don’t give you the five minutes.</li> <li>[02:18] Eric looked into attended/speaking at <a href= "https://www.ted.com/">TED</a> or <a href= "http://www.summit.co/">Summit</a>.</li> <li>[02:30] Some of the highest quality of people are at these large conferences.</li> <li>[02:50] Basic approaches also work: go on interviews, go on podcasts, reach out to bloggers with large audiences.</li> <li>[03:42] Try to get published on <a href= "https://techcrunch.com/">TechCrunch</a>, <a href= "https://mashable.com/">Mashable</a>, etc.</li> <li>[04:00] Networking is helpful and important.</li> <li>[04:18] When writing SEO content about super-technical aspects of your business, you’re more likely to reach the wealthy.</li> <li>[04:40] Eric and Neil have a live event that was successful, because a lot of people from different organizations showed up.</li> <li>[05:04] Join business organizations.</li> <li>[05:11] To be in <a href="https://www.eonetwork.org/">EO</a>, you have to make at least $1 million per year.</li> <li>[05:15] You can join <a href= "https://www.eonetwork.org/eo-accelerator">EO Accelerator</a> with under $1 million per year, as this is for younger people or startup businesses.</li> <li>[05:41] Without EO, Er