How to Market an ICO | Ep. #597

Nomzy Stholly

8 min

Investing & Markets

Description

In episode #597, Eric and Neil discuss how you should market an ICO. Tune in to hear tips on how to approach marketing this new industry. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Market an ICO</li> <li>[00:33] An ICO is an “Initial Coin Offering”.</li> <li>[00:36] A lot of people are releasing cryptocurrencies.</li> <li>[01:03] If you are a marketing agency, when working with an ICO, you have to “cover your ass”.</li> <li>[01:55] Some of the ICO’s have bad websites.</li> <li>[02:21] They’re using bad animations and insider lingo that doesn’t help to further their business.</li> <li>[02:40] You will do much better if you don’t use insider lingo and instead create a simplistic video explaining your product and its value.</li> <li>[03:10] Keep it simple!</li> <li>[03:17] ICO are now maxing out their <a href="https://telegram.org/">Telegram</a> groups (which means they have more than 75,000 people in that group).</li> <li>[03:45] One way to grow your telegram group is to blast your email list. Eric did this when working with <a href= "https://www.crunchbase.com/organization/polygram">Polygram.</a></li> <li>[04:00] The first email drove people to the Telegram group.</li> <li>[04:15] They also airdropped tokens for free because of referral programs, etc.</li> <li>[04:44] C

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Episodes

How to Market an ICO | Ep. #597

Nomzy Stholly

8:49