How To Manage Your First Marketing Hire if You're Not a Marketer Yourself | Ep. #386

<p><span style="font-size: 10pt;">In Episode #386, Eric and Neil discuss how to manage your first marketing hire if you’re not a marketer yourself. Tune in to learn the right questions you need to ask a potential marketing hire and the importance of a marketer being able to plan and hit expected, weekly goals.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How To Manage Your First Marketing Hire if You're Not a Marketer Yourself</em></span></li> <li><span style="font-size: 10pt;">00:44 – Neil wants to find out how a marketer plans their week—it should be planned in a way that improves the business</span></li> <li><span style="font-size: 10pt;">01:09 – Neil shares a sample plan a marketer might use</span> <ul> <li><span style="font-size: 10pt;">01:33 – There should be expected results and goals</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:50 – From Eric’s perspective, there’s a deadline they should hit and they should do what they set out to do</span></li> <li><span style="font-size: 10pt;">02:28 – Eric asks the questions he asks to see if you can be the best fit for his team</span></li> <li><span style="font-size: 10pt;">03:00 – Eric has a one-on-one with his developers and marketers to know if they’re hitting their goals</span></li> <li><span style="font-size: 10pt;">03:36 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href= "https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">04:04 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</span></li> </ul> </li> <li><span style="font-size: 10pt;">04:20 – That’s it for today’s episode!</span></li> </ul> <h3><span style="font-size: 10pt;">3 Key Points:</span></h3> <ol> <li><span style="font-size: 10pt;">A marketer needs to make a plan and track their progress, ensuring that