How to Make Better Hires and Transform Employee Retention Rates

<p>Want to make better hires? Looking to improve your agency's employee retention? Many times, a high turnover rate is a consequence of a flawed hiring process. You need to understand what you're looking for and how each person will contribute not only to the agency's effectiveness but also to its culture. Today's guest has developed a system that took his agency's employee retention from 30% to 80% by just adjusting the way they assess new hire candidates.</p> <p><strong>Shannon Hansen</strong> is the owner of <a href= "https://lightfootmediainc.com/" target="_blank" rel= "noopener">Lightfoot Media</a>, a full-service agency focused on helping companies maximize their ROI. He started his first business at age 21 and learned lessons as some of those ended in bankruptcy. In 2012 he ended up in the digital industry figuring out how to make money online with mortgage lead generation. Over the years, the business expanded as he figured things out. He has experienced both great successes and great failures that led him to regroup.</p> <p>For Shannon, being on such a good path and then having everything go south was an opportunity to stop and wonder: <em>what happened?</em> He learned lessons and figured out how to move forward after picking up the pieces and starting over once again. Starting over led him to what he describes as the most fulfilling stage he has ever reached in business. He hopes it can help others too.</p> <p>In this interview, we’ll discuss:</p> <ul> <li>What are you doing wrong in your agency's hiring process?</li> <li>The six-step framework to transform your agency hiring process.</li> <li>Understanding what drives your agency employees.</li> </ul> <h2>Sponsors and Resources</h2> <p><strong>E2M Solutions: </strong>Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out <a href="http://e2msolutions.com/smartagency" target="_blank" rel="noop