How to Level Up Website Conversion In a Way That Connects with Jane Serra of Justuno

<p>Jane Serra is the VP of Marketing at Justuno, a conversion automation platform. She’s also the Founder and podcast host of “Women in B2B Marketing.” Jane is an expert on optimizing website conversion rates. Getting lots of traffic to your site isn’t enough, if they aren’t becoming customers. She wants modern-day marketers to get over their “conversion aversion” and personalize the funnel.</p><p>0:51 Conversation with Jane<br>1:35 Women in B2B marketing<br>3:25 Justuno<br>7:10 Optimize what’s working<br>14:45 Personalization<br>17:45 Traffic<br>19:18 Pillars of modern-day conversion<br>27:04 Exit offers and native advertising<br>29:25 Outro </p><p><a href="https://thejuice.registration.goldcast.io/events/f1fb60db-2dec-45d1-8f58-b583955dbf2b">Content Distribution Live</a> (register)</p><p><a href="https://www.thejuicehq.com/modern-day-marketer">Sign up for Modern Day Marketer</a> (the newsletter)</p><p>Follow Jane: <a href="https://www.linkedin.com/in/janeserra/">LinkedIn</a> | <a href="https://twitter.com/jserramktg">Twitter</a> | <a href="https://www.justuno.com/">Justuno</a> | <a href="https://womeninb2bmarketing.com/">Women in B2B Marketing</a> <br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>