How to Learn Copywriting When You Suck at Writing | Ep. #487

<p>In Episode #487, Eric and Neil discuss how to learn copywriting when you suck at writing. Tune in to learn that you don’t have to be an expert writer to be a copywriter. Focus on overcoming objections and solving problems. They also shares books, tools, and helpful resources.</p> <p><strong>Time-stamped show notes:</strong></p> <ul> <li>[00:28] - Today's topic: <em>How to Learn Copywriting When You Suck at Writing</em></li> <li>[00:43] - If you suck at writing, it doesn't mean you can't do copywriting to compel people to take action.</li> <li>[01:00] - Read <a href= "https://www.influenceatwork.com/principles-of-persuasion/">Persuasion by Robert Cialdini</a> and <a href= "https://www.amazon.com/Boron-Letters-Gary-C-Halbert/dp/1484825985"> The Boron Letters by Gary Halbert</a>.</li> <li>[01:53] - Neil is great at copywriting, but not writing. He learned he doesn't have to be the best writer from <a href= "https://frankkern.com/">Frank Kern</a>.</li> <li>[02:26] - You just need to be able to answer the customer's objection.</li> <li>[02:43] - Survey your visitors and find their objections. Use <a href="https://www.surveymonkey.com/">SurveyMonkey</a> or any survey tool.</li> <li>[02:49] - Find out why people aren't converting and answer those objections in your copy.</li> <li>[03:08] - Solving people's problems will make them much more likely to convert.</li> <li>[03:27] - <a href="https://appsumo.com/">AppSumo</a> is based on sending emails. <a href="http://www.nevblog.com/">Neville Medhora</a> from <a href= "https://kopywritingkourse.com/">Kopywriting Kourse</a> helped <a href="https://okdork.com/">Noah Kagan</a> build AppSumo.</li> <li>[03:37] - You have to have good copy when sending emails.</li> <li>[03:58] - Also check out <a href= "https://www.copyblogger.com/">CopyBlogger</a> and the <a href= "https://www.themcmethod.com/email-marketing-podcast/">podcast from John McIntyre</a> and <a href="http://bensettle.com/">Ben Settle’s emails</a>.</li> <li>[04:15] - When looking at copywriting think of the concept o