How to Lead Your Agency Team By Putting People First

<p>Steve Pockross has been the CEO of Verblio for nearly five years. As CEO, he applies leading marketplace and SaaS principles to create an industry-leading content creation platform with 3,000 U.S.-based writers supporting the creation of premium content at scale in every niche. Verblio has grown over 400% in the last four years. So, Steve is sharing his insight on why it's important to lead by putting people first and how that contributes to your agency's growth as a whole.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Exhibit your agency's values.</strong> Don't just say what <a href="https://jasonswenk.com/agencys-core-values/" target= "_blank" rel="noopener">your values</a> are but actually exhibit them. Lead by example and personify the company culture you wish to set.</li> <li><strong>The key to finding great talent is marketing to them.</strong> Treat your recruitment like you would a client. Write a unique job description that appeals to the right person and then market to them. <a href= "https://jasonswenk.com/marketing-agency-team/" target="_blank" rel="noopener">Attract agency talent</a> the way you would attract customers for your clients.</li> <li><strong>Three keys to putting people first: </strong>(1) willingness to sacrifice other areas, (2) constantly seek feedback, (3) reward people who identify holes in the culture.</li> </ol> <p> </p> <p>[smart_track_player url="https://traffic.libsyn.com/secure/jasonswenk/How_to_Lead_Your_Agency_Team_By_Putting_People_First.mp3" ]</p> <h2>Sponsors and Resources</h2> <p><span style= "color: #ff6600;"><strong>Verblio: </strong></span>Today's episode of the Smart Agency Masterclass is sponsored by Verblio. Check out <a href="http://verblio.com/smartagency" target="_blank" rel="noopener">Verblio.com/smartagency</a> and get 50% off your first month of content creation. Our team loves using Verblio because of the ease in their process and their large pool of crowd-sourced writers.</p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-ag