How to land the deal feat. Phil McKinney
How to land the deal feat. Phil McKinney

How to land the deal feat. Phil McKinney

Andy

7 min
Business & Finance
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KillerInnovations.com philmckinney.com How do you close a deal? When you pitch an idea as a creative person and an entrepreneur, how do you get people to say yes? There's always a risk when you do something new! So how can you take away fear and get that yes? Product licensing expert Stephen Key interviews Phil McKinney about how he tips deals over. Is it his team? Is it proof of demand? Phil says, "Do your research and understand the company before you pitch." Doing your research is so important. Don't make people spend time educating you, which Phil describes as a turnoff. You can only be so open and so available to so many people. Phil shares that he had constant meetings listening to new ideas from startups and independent inventors when he lead the innovation team at HP as Chief Technology Officer, because he believes in the power of open innovation. You cannot innovate alone! You must understand their customer and make sure you align with their goals. You have to stack value on top of something they're already making available. It may take years to convince them to go in a different direction than they already are! Phil says, you need to ask for clarity. Is this something on your radar or not on your radar? You want to guard your time and your capital and not be strung along by people who are being nice. Phil and Steve discuss why going after the biggest player on the block just doesn't make that much sense. Make sure to watch our other videos with Phil and follow Phil's remarkable body of work about innovation. Do you need help with your invention idea? Do you have an invention idea and don’t know what to do next? How do you license an idea? How do you patent an invention? Learn how to become a profitable inventor and earn passive income from your creativity following the advice of inventors Stephen Key and Andrew Krauss. They are the world's leading experts on how to license a product idea. If you have an invention idea, inventRightTV is the show to watch. Stephen Key and Andrew Krauss ar

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