How to Keep Your Ad Cost Down Even As More Competitors Jump On Board | Ep. #795

Nomzy Stholly

7 min

Investing & Markets

Description

In episode #795, Eric and Neil Discuss how to keep your ad costs down. Tune in to hear how you could be saving money instead of losing it! TIME-STAMPED SHOW NOTES: <ul> <li>[00;27] Today’s Topic: How to Keep Your Ad Cost Down Even As More Competitors Jump On Board</li> <li>[00:41] It is a given that no matter what, more people will sign up to use social media sites.</li> <li>[01:25] Ad costs will go up the more people get on board.</li> <li>[02:05] Keep in mind, that whether it is Google or Facebook, the goal of every ad platform is to show the results with the highest quality, not who paid the most.</li> <li>[03:00] It’s all about the keywords you use!</li> <li>[03:15] Whichever generates more clicks, generates more income.</li> <li>[03:26] Always test your copy and see what works.</li> <li>[04:02] Eric recently look at some of his ads: the cost per acquisition for image ads was $12, while video was $4-5.</li> <li>[04:22] You have to have good messaging that is targeted at your audience.</li> <li>[04:35] You need to test over and over.</li> <li>[04:43] In the early days of advertising, some people posted images of breasts to get a higher click-through rate. These days, you need to have relevant images and content.</li> <li>[05:28] Rotate your ad images and update your copy.</li> <li>[05:43] When people ran ads on TV and Radio, they found that their CPC’s went down drastically because people were seeing the

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Episodes

How to Keep Your Ad Cost Down Even As More Competitors Jump On Board | Ep. #795

Nomzy Stholly

7:41