How To Increase Your Average Revenue Per User (6 Tips)

<p><span style="font-weight: 400;"><strong>Exclusive Download:</strong> Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth - <a href= "https://bit.ly/3o2slW0">https://bit.ly/3o2slW0</a> <br /> <br /> <br /> --<br /> <br /> <br /> In 2009, my mentor Dharmesh Shah (co-founder of Hubspot) sat in my office in San Francisco and casually dropped an acronym I hadn’t heard.<br /> <br /> <br /></span><em><span style="font-weight: 400;">“We want to</span></em> <a href= "https://youtu.be/Ap03cr3a4tE"><em><span style= "font-weight: 400;">increase our ARPU</span></em></a><em><span style= "font-weight: 400;">”</span></em><span style="font-weight: 400;">, he said.<br /> <br /> <br /></span><span style="font-weight: 400;">I smiled and nodded… but the blank stare on my face was a giveaway.<br /> <br /> <br /></span><span style="font-weight: 400;">I was clueless.<br /> <br /> <br /></span><span style="font-weight: 400;">When someone as abundantly successful as the co-founder of a company now valued at over $14B (Yes, B for</span> <em><span style= "font-weight: 400;">BILLION</span></em><span style= "font-weight: 400;">) mentions what his company is trying to do…<br /> <br /> <br /></span><span style="font-weight: 400;">You take notes.<br /> <br /> <br /></span><span style="font-weight: 400;">Since that day, ARPU has become one of my key SaaS growth metrics that I insist on calculating with my clients.<br /> <br /> <br /></span><span style="font-weight: 400;">Then, once you know it… you’ve got to grow it!<br /> <br /> <br /></span><span style="font-weight: 400;">So in today’s video, I’m going to explain what ARPU is, how you track it and how to improve it.<br /> <br /> <br /></span><span style="font-weight: 400;">Watch it below. Your profit margins will thank you.<br /> <br /> <br /></span><span style="font-weight: 400;">In this video, once we cover the basics of what ARPU is, I’ll share with you:<br /> <br /> <br /></span><span style="font-weight: 400;">- The difference between ARPU and ARPA</span></p>