How to Increase Audience Retention on YouTube | Ep. #460

<p><span style="font-size: 10pt;">In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video, the retention rate you want to aim for, and why visual hooks and valuable content are KEY for holding people’s attention.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How to Increase Audience Retention on YouTube</em></span></li> <li><span style="font-size: 10pt;">00:43 – Your watch time matters GREATLY</span></li> <li><span style="font-size: 10pt;">00:48 – Check your analytics section for audience retention data</span></li> <li><span style="font-size: 10pt;">00:54 – <a href= "https://www.linkedin.com/in/timschmoyer/">Tim Schmoyer</a>, a pro YouTuber, says you want to aim for a 60% plus retention rate</span></li> <li><span style="font-size: 10pt;">01:10 – From Growth Everywhere and Marketing School’s videos, people tend to drop off at 10-20%</span> <ul> <li><span style="font-size: 10pt;">01:16 – “These are audio files, so that explains it”</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:36 – “You need to have visual hooks”</span></li> <li><span style="font-size: 10pt;">02:22 – Eric shares how he fixed their videos on YouTube to make people stay on longer</span></li> <li><span style="font-size: 10pt;">03:02 – Get to the point and make your videos valuable</span></li> <li><span style="font-size: 10pt;">03:24 – Make sure your videos are cut in different ways or angles to keep people’s attention</span></li> <li><span style="font-size: 10pt;">03:41 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">03:50 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</span></li> </ul> </li> <li><span style="fo