How to Improve Your Net Promoter Score | Ep. #293

<p>In Episode #293, Eric and Neil discuss how to improve your net promoter score. Do you know the level of satisfaction of your current customers? If not, you need to get on this and start listening to your feedback. Tune in to learn the importance of understanding and maintaining your net promoter score and why having a score of 9-10 can be extremely beneficial for you and your business.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How to Improve Your Net Promoter Score</em></li> <li>00:35 – A net promoter score expresses how much people like your company or brand</li> <li>00:47 – One of the basic questions to assess this: how likely are you to recommend us to somebody else or another customer? <ul> <li>01:13 – The goal of 60 means you’re doing a great job</li> </ul> </li> <li>01:20 – Eric recommends Google's net promoter score <ul> <li>01:23 – It has a scale of 1-10</li> </ul> </li> <li>01:39 – To improve your net promoter score, you have to look at the feedback, first <ul> <li>01:48 – Ask if there’s anything else they would like to add</li> <li>02:10 – Eric had a detractor in the past who told them the account manager needed more supervision and they were right</li> <li>02:42 – Eric fixed the problem and took the feedback seriously</li> </ul> </li> <li>03:00 – <a href="https://qualaroo.com/">Qualaroo</a>, <a href= "https://www.wootric.com/">Wootric</a> and <a href= "https://www.promoter.io/">Promoter</a> help you track your net promoter score</li> <li>03:19 – Most people in marketing think about how they can bring in new customers rather than taking care of their existing customers</li> <li>03:40 – Majority of the big companies take care of their customers and their customers love them</li> <li>03:51 – The higher your net promoter score is, the faster you will grow</li> <li>03:57 – When you get feedback, that’s when you want to continue with reiteration and keep running your promoter score to see if you can improve it</li> <li>04:13 – When Eric gets a 9 or 10, that’s when he know h