How to harness your creative potential and why it matters! Episode 201 with guest Aimee Mayo

<p style="font-weight:400;">EPISODE TITLE: How to harness your creative potential, and why it matters! Episode 201</p> <p style="font-weight:400;">GUEST: Aimee Mayo, songwriter/author</p> <p style="font-weight:400;">TOPIC: There is incredible value in learning how to tap into creativity no matter what your career goals or aspirations. In fact, creativity often provides that “secret sauce” that helps you differentiate yourself or your brand. It can also help you sell an idea, illustrate your value within an organization, and even package the services you can provide to others as you think about a career pivot or reinvention. </p> <p style="font-weight:400;">Understanding and leveraging creativity can enable us to push through when a problem seems insurmountable, or can help us see a problem from a different vantage point, or maybe help us be more open to seeing solutions others missed.</p> <p> </p> <p style="font-weight:400;">HOW CREATIVITY RELATES TO INFLUENCE: We don’t always think about creativity related to building and sustaining influence, and yet when we think about the people who push through barriers, do things differently, and who are challenging conventional wisdom they are without a doubt tapping into some pretty creative “magic.” They are also building influence and having a major impact in the process.The ability to harness creativity can have a direct impact on our success, and on our ability to inspire and motivate others.</p> <p> </p> <p style="font-weight:400;">THIS WEEK’S GUEST: Aimee Mayo is a grammy-nominated songwriter and author. Her songs have spent 26 weeks in the #1 spot on the Billboard charts, and albums featuring her songs have sold more than 155 million units worldwide. She is known for writing hits for artists including: Taylor Swift, Tim Mcgraw, Lonestar, Kenny Chesney, Meghan Trainer, Adam Lambert, Carrie Underwood, Martina McBride, Billy Currington, and many more. Her song “Amazed,” recorded by Lonestar, is one of her most popular to date. Aimee is one of only a handful of female