How to Growth Hack Your Company by Copying Hubspot | Ep. #603

<p><span style="font-weight: 400;">In episode #603, Eric and Neil discuss ways you should emulate HubSpot. Tune in to hear the ways in which HubSpot is successfully converting people into customers.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">How to Growth Hack Your Company by Copying Hubspot</span></em></li> <li><span style="font-weight: 400;">[00:35] Eric had one of the</span> <a href="https://www.hubspot.com/"><span style= "font-weight: 400;">HubSpot</span></a> <span style= "font-weight: 400;">VP’s, David Cancil, who is now the CEO of</span> <a href="https://www.drift.com/"><span style= "font-weight: 400;">Drift</span></a><span style= "font-weight: 400;">, on</span> <a href= "https://growtheverywhere.com/"><span style= "font-weight: 400;">Growth Everywhere.</span></a></li> <li><span style="font-weight: 400;">[00:47] David said that Hubspot got a lot of its clients/sales from it website grader tool.</span></li> <li><span style="font-weight: 400;">[01:04] When it comes to software, you want to give away something everyone wants.</span></li> <li><span style="font-weight: 400;">[01:18] Even if you release a cheaper version of coveted software and give it away for free, you will get a lot more traffic.</span></li> <li><span style="font-weight: 400;">[01:43] You can even apply this to physical products.</span></li> <li><span style="font-weight: 400;">[02:10] “Marketing is a race to the bottom.” -Neil</span></li> <li><span style="font-weight: 400;">[02:25] Neil bought and re-launched</span> <a href= "https://neilpatel.com/ubersuggest/"><span style= "font-weight: 400;">UberSuggest</span></a><span style= "font-weight: 400;">; did little to no marketing; and offered free versions of his competitors apps or software.</span></li> <li><span style="font-weight: 400;">[02:50] Russell Brunson offered a free book for which you only had to pay shipping.</span></li> <li><span style="font-weight: 400;">[03:15