How to grow your business without spending money on ads with Niki Hutchison

<em><strong>Today’s episode of the podcast is an interview with Niki Hutchison, and we are talking all about content, and how to be seen in as many places as possible, through organic reach; as well as sharing our thoughts around the online world.</strong></em> <em><strong>Niki has spent most of her career creating and implementing marketing strategies to grow businesses. She has helped hundreds of small business owners, as well as large organisations like The NatWest Group, The Scottish Government, The UK Space Agency to improve their marketing strategies and effectiveness.</strong></em> <em><strong>Her goal is for entrepreneurial women to enjoy marketing and the results that it brings.</strong></em> <em><strong>This is such a great episode, and you’ll feel like you’re having a chat with us - so go grab your coffee, sit down, and join us!</strong></em> &nbsp; <h3><strong>KEY TAKEAWAYS COVERED IN THE PODCAST</strong></h3> ●     The difference between organic marketing and paid marketing ●     Why organic marketing is the solid foundation you need in place ●     The importance of an authentic brand consistency ●     Different ways you can build your audience ●     How getting negative comments can actually help you show up more naturally as yourself ●     Why you need to pay attention to your insights and use them to be a detective in your own business ●     Why purpose is more important than how often you post ●     Why joining a membership isn’t enough, you need to join in too ●     Whether it’s possible to accelerate not caring what people think of you and showing up more authentically &nbsp; <h3><strong>THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE</strong></h3> <blockquote>You are the only person who sees 100% of your content, so never think people will get bored of hearing from you; if they do, they’re not your people!</blockquote> &nbsp; <h3><strong>HIGHLIGHTS YOU SIMPLY CAN'T MISS</strong></h3> ●     How to grow a business using organic marketing ●     W