How to grow your business through Facebook groups with Christina Jandali

Today’s episode of the podcast is an interview with Christina Jandali who is a confidence-boosting, cash creating, business growth strategist who helps course creators build a raving fan base so they can sell through Facebook groups. We talk all about starting and managing Facebook groups, how to grow a Facebook group, and what content to post in your Facebook group.   KEY TAKEAWAYS COVERED IN THE PODCAST  You can create the culture that is going to happen inside your group – you set the rules. You can choose to allow promotion or not within your group – it is important that the people promoting are also engaged and giving in the group. Once your Facebook group starts to pick up pace in terms of growth, Facebook naturally shows your group to more people and then your group grows even faster with less effort. When you first start a Facebook group, you will have to personally reach out to people to let them know about it and ask them to join. As well as giving value in your group, we also have to remember it is a business tool and we can’t just give out free content constantly. Your Facebook group is like your digital living room – people can come inside, relax and get to know you better. The purpose of a paid Facebook group is to give support to your members to execute the content in your paid programme. The purpose of a free Facebook group is to evoke desire and demand for your paid offer. If we put too much into Facebook groups (eg. How to), it can be overwhelming. Your group should bring people on a buyers journey to move them through to the buying decision. Types of content to put in your free Facebook group: Consider your sales system – your biggest priority is to promote your webinar, video series, challenge etc. Look at your core weekly content that is going to start conversation or demand for your sales system (eg. A live stream). Then we look at content that will start conversations surrounding the weekly content you are doing. Get to know what level your members are at. Start w