How to Grow on TikTok | John Austin | AussieQ Backyard BBQ

<p><span style="font-weight: 400;">John Austin is many things. A husband. A Father. A serviceman. A backyard BBQ lover. And now a TikTok superstar!</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style="font-weight: 400;">It is impossible to argue that TikTok is a fad - it’s clearly here to stay, and BBQ business owners would do well to get on board. The TikTok algorithm is still very generous, offering a lot of organic reach that has become very hard to come by on other platforms. As such, TikTok should be a part of any healthy social media marketing strategy. John recognised this early on and TikTok is where he has focussed his marketing energies for his BBQ rub business ‘AussieQ Backyard BBQ’. He’s refined his TikTok marketing strategy, paid attention to the TikTok algorithm, and has gained hundreds of thousands of TikTok followers. Even Gordon Ramsay has dueted his BBQ videos. Twice. Which officially makes John Austin TikTok famous!</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style="font-weight: 400;">In this full episode of the Smoking Hot Confessions BBQ Podcast, John and I get into:</span></p> <ul> <li><span style="font-weight: 400;">What John had in his BBQ smoker while we were recording (0:46)</span></li> <li><span style="font-weight: 400;">John’s time as a serviceman in the Australian Army (2:16)</span></li> <li><span style="font-weight: 400;">Cooking BBQ with Nepalese soldiers in Afghanistan (9:15)</span></li> <li><span style="font-weight: 400;">Cooking BBQ while at work with the Army in Australia (15:02)</span></li> <li><span style="font-weight: 400;">Taking BBQ out to Indigenous communities in Central Australia (17:10)</span></li> <li><span style="font-weight: 400;">How his BBQ rub business AussieQ came about (22:29)</span></li> <li><span style="font-weight: 400;">Gordon Ramsay duetting his videos (32:56)</span></li> <li><span style="font-weight: 400;">How John balances active duty with