How to Grow a Media Company (led by Erik Rivera) #2251

<p><span style="font-weight: 400;">In episode #2251, Erik Rivera talks about how to grow a media company. He owns a holding company of pet businesses and he has recently opened up a handful of websites which he has transformed into media companies. In this session from the Leveling Up Founders Event in Beverly Hills, he talks about this entire process. Tune in to find out about the different frameworks he uses to build authority media sites in less than 12 months!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:20]</strong> <span style= "font-weight: 400;">Today’s topic: Erik Rivera on How to Grow a Media Company.</span></li> <li><strong>[00:45]</strong> <span style="font-weight: 400;">The three frameworks that Erik uses to build authority media sites in less than 12 months.</span></li> <li><strong>[00:55]</strong> <span style="font-weight: 400;">An introduction to the topical authority framework and how it works.</span></li> <li><strong>[01:34]</strong> <span style="font-weight: 400;">How to find the keywords to create your content around.</span></li> <li><strong>[02:59]</strong> <span style="font-weight: 400;">Other tools to help you finalize your roadmap to being an authority on your subject.</span></li> <li><strong>[03:30]</strong> <span style="font-weight: 400;">Why you should publish your content all at the same time.</span></li> <li><strong>[04:20]</strong> <span style="font-weight: 400;">An introduction to the digital PR framework.</span></li> <li><strong>[05:04]</strong> <span style="font-weight: 400;">How to find trending topics to intersect with the topic you cover.</span></li> <li><strong>[05:25]</strong> <span style="font-weight: 400;">The value of running a data-driven survey.</span></li> <li><strong>[05:38]</strong> <span style="font-weight: 400;">How to find and reach out to journalists that cover your topic</span></li> <li><strong>[06:05]</strong> <span style="font-weight: 400;">Find out more about the Leveling Up Founders Event at</span> <a href= "http://live.lev