How to Get the Most Out of Google Analytics | Ep. #1151

<p><span style="font-weight: 400;">In episode #1151, we discuss how to get the most out of Google Analytics. From independent bloggers to Google's own tools and services there is a wealth of ways you can improve your game, right at your fingertips! Tune in to hear us unpack everything you need to know about SEO and beyond!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:25] <span style="font-weight: 400;">Today’s topic: How to Get the Most Out of Google Analytics.</span></li> <li>[00:30] <span style="font-weight: 400;">Tapping into Avinash Kaushik's wealth of knowledge!</span></li> <li>[01:17] <span style="font-weight: 400;">Using cohort reports for the time increments that suit you.</span></li> <li>[02:28] <span style="font-weight: 400;">Adding annotations to track big events and changes in traffic.</span></li> <li>[02:47] <span style="font-weight: 400;">Advanced segmentation; getting particular about your site's visitors.</span></li> <li>[03:05] <span style="font-weight: 400;">Linking to Google Ads and Search Console!</span></li> <li>[03:17] <span style="font-weight: 400;">Google's cross device feature and adjusting messages accordingly.</span></li> <li>[04:20] <span style="font-weight: 400;">The usefulness of multi-touch attribution for a clearer picture.</span></li> <li>[04:51] <span style="font-weight: 400;">E-commerce and goal tracking, and using Google Tag Manager.</span></li> <li>[05:10] <span style="font-weight: 400;">The high quality benchmarking capabilities of Google Analytics.</span></li> <li>[05:46] <span style="font-weight: 400;">That is it for today!</span></li> <li>[05:51] <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span></a> <span style="font-weight: 400;">site for more information.</span></li> </ul> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <ul> <li><a href="https://