How to Get the Most Out of ABM—Without Ditching Inbound

<p><span style="font-weight: 400;">Is your organization debating whether or not to shutter its inbound marketing operations in favor of ABM?</span></p> <p><span style="font-weight: 400;">You don't have to pick one over the other. Actually, they’re made for each other.</span></p> <p><span style="font-weight: 400;">On today’s episode, I talk about how to get the most out of ABM — without ditching inbound.</span></p> <p><span style="font-weight: 400;">What we talked about:</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Setting the right goals</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Writing goals down</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Ungating your content (even though this seems illogical)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Exploring different verticals</span></li> </ul> <p><em><span style="font-weight: 400;">Check us out on Apple Podcasts</span></em> <a href= "https://podcasts.apple.com/us/podcast/smartbug-on-tap/id1456078583"> <em><span style= "font-weight: 400;">here</span></em></a><em><span style= "font-weight: 400;">. And if you don’t use Apple Podcasts, here’s an alternative</span></em> <a href= "http://smartbugontap.libsyn.com/2019"><em><span style= "font-weight: 400;">link.</span></em></a></p>