How to Get More Clients When You Hate Selling Featuring Reuben Swartz

<p>Reuben Swartz is the founder of Mimiran, where his experience as a sales and marketing consultant for the Fortune 500, who struggled with his own sales and marketing efforts, led him to create the fun “anti-CRM” for independent consultants who love serving clients but hate "selling." He's also the host and chief nerd on the Sales for Nerds podcast.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can have great conversations in an organized way and increase new business.</p><p><strong>Reuben and I discuss:</strong></p><ul><li>How Reuben ended up creating a CRM [02:41]</li><li>Why independent consultants need their own CRM [04:27]</li><li>How consultants can overcome their dislike of selling [06:21]</li><li>How to create a system for having consistent, meaningful conversations [08:38]</li><li>Connecting with other like-minded business owners in community [16:48]</li></ul><br/><p>Learn more about Reuben at <a href="http://www.mimiran.com" target="_blank">www.mimiran.com</a>, <a href="http://www.mimiran.com/stp" target="_blank">www.mimiran.com/stp</a>, and <a href="http://www.salesfornerds.io" target="_blank">www.salesfornerds.io</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>