[How to Get Media Series] What Should You Pitch? With Lynya Floyd

<div>Episode #157.  How do you craft a message that the media and your audience wants to hear - especially if you aren’t sure what that message is? Lynya Floyd is the Senior Media Coach for Team Selena Soo and an incredible journalist herself. She knows that entrepreneurs can struggle to be heard among all the competition and that media is a powerful tool to step out of the crowd and get attention from potential clients. Listen now to narrow in on a message that you and the media will respond to and share! <br/><br/></div><div><strong>In This Episode You’ll Learn:<br/></strong><br/></div><ul><li><em>How Lynya got started breaking down the barrier between entrepreneurs and the media</em></li><li><em>What you can do if you feel like you have no message to share</em></li><li><em>What you need to put together in the pre-pitch stage to formulate a strong message</em></li><li><em>How to decide between broad and niche topics when it comes to your pitch </em></li><li><em>Where you’re going wrong with your bio and what journalists really want</em></li><li><em>Why you might need distance from your story before you’re able to share it</em></li><li><em>And more of Lynya’s actionable tips on creating and sharing your message! </em></li></ul><div><strong>Favorite Quotes<br/></strong><br/></div><div>“If you are an entrepreneur, you definitely have a message to share. You just haven&apos;t given yourself the time and the space to come up with that content and then to really own that content.”<br/><br/></div><div>“If you really think that you don&apos;t have a message, read some other stories. Go to some of your favorite sites and read some stories. You&apos;ll think to yourself, ‘Oh, I would have said that differently.’ Or you&apos;ll say, ‘Oh, you know what they should have talked about in this story…’ Or ‘Oh, I totally disagree with this. I would never advise somebody to do that.’ Those are your story ideas. You just start thinking of them that way.” <br/><br/></div><div>“‘How am I going to help someone by sharing my journey?’