How to Get in the Right Energy for a Sales Conversation w/ John Golden

<p>Are you intimidated by sales conversations? Do you shy away from selling and feel like it’s just not your thing? Well, fear no more. I used to be in the same boat until I learned a crucial lesson: </p><p>Sales is not about the money.</p><p>Nowadays, sales is all about building relationships and making meaningful connections. When you approach sales from this mindset, you give off a positive energy that people can feel. But, when you’re just in it for the money, it’s not a good experience for anyone involved.</p><p>That’s why I’ve invited John Golden, a globally acknowledged Sales and Marketing thought leader, speaker, and strategist, to share some of his mindset tips for getting in the right energy for a sales conversation. </p><p>John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories and Social Upheaval: How to Win at Social Selling. </p><p>He has also conducted over 1000 video interviews for Sales POP! Magazine and has a podcast channel on iTunes with over 800 audio interviews. He is CSMO at Pipeliner CRM.</p><p>In this week’s episode, John will help you reorient your thinking and see sales as a noble profession. He will share some great tips for getting in the right mindset for a successful sales conversation. </p><p>So, if you’re struggling with sales, tune in to this episode and learn how to shift your focus to serving people and solving their problems instead of selling to them.</p><p>Ready to watch the money roll in? Then let’s dive in!</p><p><strong>Key Takeaways:</strong></p><p>- Intro (00:00)</p><p>- Who is John Golden? (01:10)</p><p>- What has changed about sales since the pandemic? (02:56)</p><p>- Why sales is not about the money (05:31)</p><p>- The importance of purpose (08:39)</p><p>- What are buyers and partners looking for when they engage with the seller? (12:22)</p><p>- Sales is about building relationships and customers’ experience (19:38)</p><p>- How to develop a winning mindset (22:10)</p><p>- Be wit