How to Get Better at Marketing, With Seth Godin

<p>This week we're improving on our marketing skills with help from entrepreneur and marketing expert Seth Godin. Listen to hear Seth's insightful tips on the mentality we should have when it comes to our marketing strategy, finding your audience, and the common mistakes to avoid when starting to market your business. Seth is the&nbsp;bestselling author of 20 books including <a href="https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666" rel="noopener noreferrer" target="_blank">The Dip</a>, <a href="https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336/ref=pd_lpo_14_img_1/147-0445823-5118852?_encoding=UTF8&amp;pd_rd_i=1591842336&amp;pd_rd_r=a6e3da98-7be3-4b54-add8-8c0cada5882b&amp;pd_rd_w=hAtlc&amp;pd_rd_wg=hvcW7&amp;pf_rd_p=337be819-13af-4fb9-8b3e-a5291c097ebb&amp;pf_rd_r=HF486MW2VQZY33R4VT56&amp;psc=1&amp;refRID=HF486MW2VQZY33R4VT56" rel="noopener noreferrer" target="_blank">Tribes</a>, <a href="https://www.amazon.com/Practice-Shipping-Creative-Work/dp/0593328973/ref=pd_bxgy_img_2/147-0445823-5118852?_encoding=UTF8&amp;pd_rd_i=0593328973&amp;pd_rd_r=8d72c323-e286-40bf-a985-a9388bf9c001&amp;pd_rd_w=ey6x8&amp;pd_rd_wg=fB1zG&amp;pf_rd_p=f325d01c-4658-4593-be83-3e12ca663f0e&amp;pf_rd_r=BNKW0YKTZ393WKBRP3AD&amp;psc=1&amp;refRID=BNKW0YKTZ393WKBRP3AD" rel="noopener noreferrer" target="_blank">The Practice</a>, and <a href="https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830/ref=pd_bxgy_img_2/147-0445823-5118852?_encoding=UTF8&amp;pd_rd_i=0525540830&amp;pd_rd_r=0ca8de52-981d-4b07-b510-8c9185a26275&amp;pd_rd_w=Q6jSK&amp;pd_rd_wg=o9LiA&amp;pf_rd_p=f325d01c-4658-4593-be83-3e12ca663f0e&amp;pf_rd_r=QT7H8WD5ETX0KNGBENAV&amp;psc=1&amp;refRID=QT7H8WD5ETX0KNGBENAV" rel="noopener noreferrer" target="_blank">This Is Marketing</a>. He’s also the host of the <a href="https://podcasts.apple.com/us/podcast/akimbo-a-podcast-from-seth-godin/id1345042626" rel="noopener noreferrer" target="_blank">Akimbo podcast</a> and author of his very popular <a href="https://seths.blog/" rel="noopener n