How to Gain PR Attention in a World of Digital Media Consumption

<p>Hello and welcome to episode 79 of the Public Sector Marketing Show.</p><p>My favourite research of the year is out and I share my top takeaways for public sector PR and media pros.</p><p>The 2023 Digital News Report produced by Reuters Institute and University of Oxford highlights how public sector pros need to re-think their PR strategy.</p><p>Influencers continue to influence online, podcasting is growing, TikTok is commanding news attention and news avoidance is a big issue.</p><p>I speak to Professor Colleen Murrell from the DCU School of Communications, who is lead researcher of the <a href="https://www.dcu.ie/commsteam/news/2023/jun/dcu-fujo-researchers-provide-analysis-digital-news-report-ireland-2023" rel="noopener noreferrer" target="_blank">report in Ireland</a>.</p><p>So stay tuned and find out how citizens are consuming, or not, news in the Digital Age.</p>