How to Engage a Partner/Channel During a Pandemic

<p>In this episode of <em>SaaS Connect</em>, Ty Lindley, Head of Partnerships at Ally.io and board member at <a href="https://www.cloudsoftwareassociation.com/"><u>Cloud Software Association</u></a>, interviews Danielle Price, Head of Partnerships for Channel Sales Enablement at Intuit about engaging a partner or channel during a pandemic such as</p> <p>Covid-19.</p> <p>Danielle comes with 25 years of experience in partnerships with companies like Apple Computer and Nextel Communications.</p> <p>Their discussion centers around five key topics:</p> <ol> <li>The Price Partnership Principle, and tips for building trust<br> </li> <li>Radical resourcing and how to get it right<br> </li> <li>The Covid pivot and how online tools played a substantial role in innovating change that will stay<br> </li> <li>The four E's of partner sales, what they mean, and how to use them:<br> <ol> <li>Engage<br> </li> <li>Educate<br> </li> <li>Execute<br> </li> <li>Evangelise<br> </li> </ol> </li> <li>The five elements in what can be considered a “danger zone”<br> </li> </ol> <p>Make sure to tune in to learn more.<br> </p> <p>Resources Mentioned:</p> <ul> <li><a href="https://www.verizon.com/"><u>Verizon</u></a></li> <li><a href="https://www.salesforce.com/eu/"><u>Salesforce&nbsp;</u></a></li> <li><a href="https://www.nextel.co.za/"><u>Nextel</u></a></li> <li><a href="https://www.sprint.com/my-sprint/"><u>Sprint</u></a></li> <li><a href="https://www.adp.com/"><u>ADP</u></a></li> <li><a href="https://zoom.us/"><u>Zoom</u></a></li> <li><a href="https://www.google.com/docs/about/"><u>Google Doc</u></a></li> <li><a href="https://office.live.com/start/powerpoint.aspx"><u>PowerPoint</u></a></li> <li><a href="https://za.linkedin.com/"><u>LinkedIn</u></a></li> <li><a href="https://cornerstone.ac.za/"><u>Cornerstone</u></a></li> </ul> <p><br></p> <p><em>This show is brought to you by our podcast sponsor Content Allies. Content Allies helps B2B companies launch revenue-generating podcas