How to earn Gen Z's trust

<p>Welcome to Episode 134 of The Spokesman Speaks podcast. This episode features an in-depth conversation with Roxi Beck of the Center for Food Integrity (CFI), on research-based ways for farmers to build trust with consumers, especially young Gen Z consumers. CFI conducts extensive consumer research and brings together a wide variety of food and farming stakeholders, ranging from Iowa Farm Bureau and American Farm Bureau to Costco, Chick-Fil-A, Starbucks, and Kroger.  </p> <p><strong><em>Resources mentioned in this episode</em></strong></p> <ul> <li>Read CFI's <a href= "https://foodintegrity.org/engaging-gen-z-to-earn-trust/" target= "_blank" rel="noopener">Gen Z trust research</a></li> <li><a href="https://foodintegrity.org/" target="_blank" rel= "noopener">Learn more about CFI</a> and its extensive consumer trust research</li> </ul>