How to Drive Traffic with LinkedIn | Ep. #262

<p>In Episode #262, Eric and Neil discuss how to drive traffic with LinkedIn. Tune in to learn how LinkedIn can actually be cheaper, some tactics you can apply to increase your click-through rate, and how you can divert your LinkedIn traffic to your own website. </p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How to Drive Traffic with LinkedIn</em></li> <li>00:41 – Make sure your targeting is tight and your offer is relevant to your target people <ul> <li>01:01 – You can possibly get a click-through rate of 1% if the target is right and the offer is good</li> <li>01:07 – These are from the newsfeed ads you see on LinkedIn</li> </ul> </li> <li>01:12 – After seeing the 1% click-through rate, switch the advertising to CPM for cheaper clicks <ul> <li>01:28 – Eric’s click-through rates have gone up to 2-3%</li> </ul> </li> <li>01:39 – You think you can’t make <a href= "https://www.linkedin.com">LinkedIn</a> cheap, but you can actually can</li> <li>01:43 – Add everyone who adds you as friend on LinkedIn; the limit is 30K friends</li> <li>01:53 – Take all your contacts from your website, post your blog posts on LinkedIn once a day, using the first paragraph or two—then, add a link to continue reading at the bottom <ul> <li>02:05 – That will drive traffic from LinkedIn to your website</li> <li>02:09 – Neil increased his overall traffic through this tactic</li> <li>02:30 – Adding the share button is also an option</li> </ul> </li> <li>02:38 – Using <a href="https://zapier.com/">Zapier</a> and <a href="https://ifttt.com/">IFTTT</a>, you can push your updates to LinkedIn automatically</li> <li>02:58 – LinkedIn drives leads</li> <li>03:13 – Every time Neil publishes a blog post, he shares it to every marketing group in LinkedIn <ul> <li>03:26 – Participate in the group as well and add value</li> <li>03:32 – <a href="https://buffer.com/">Buffer</a> is also good for sharing in groups</li> </ul> </li> <li>04:07 – That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>Target your off